DATE:
May 2025
TYPE:Branding
ABOUT:
The Firework Hotel, located in Newport Beach, California, blends the relaxed charm of a surf shack with the sophistication of a luxury hotel, capturing the essence of a classic summer by the ocean. Inspired by Newport Beach’s iconic Fourth of July traditions and its nostalgic coastal atmosphere, the branding reflects my personal connection to the area. Having spent many summers there with family, Newport became a cherished place in my life, and the Firework brand embodies the magic and warmth of those memories.
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Liesl Heil