blue haze
DATE:
March 2025
TYPE:Branding
ABOUT:
The Blue Haze is a minor league baseball team based in Gatlinburg, Tennessee, near the Great Smoky Mountains National Park. Inspired by my summer working in the area, the team’s branding draws from the distinctive blue smoke of the Smokies, personified in a playful mascot designed to engage fans and create a memorable, unique identity.
Insta
Liesl Heil